Google Ads is a powerful tool that puts your padel club in front of people actively searching for courts, lessons, and tournaments. In this guide, we’ll walk you through how padel clubs can use Google Ads to increase bookings, grow memberships, and boost their presence in the local area.

1. Why Google Ads for Padel Clubs?

Google Ads allows you to target people at the exact moment they are searching for a padel club or related services. Whether someone is looking for a "padel court near me" or "padel lessons in [your city]," your ad can appear at the top of Google search results, giving your club immediate visibility.

Key Benefits:

• Instant visibility – Appear at the top of search results when potential players are looking for padel courts.

• Highly targeted – Show ads to people based on their location, interests, and search behaviour.

• Cost-effective – Only pay when someone clicks on your ad, ensuring your budget is well spent.

• Measurable results – Track every booking, inquiry, or membership sign-up that comes from your ads.

2. Setting Up a Winning Google Ads Campaign for Your Padel Club

A) Choose the Right Keywords

Start by identifying keywords potential players are searching for. Some examples include:

• "Padel courts near me"

• "Book a padel court"

• "Padel club in [your city]"

• "Padel lessons for beginners"

Using tools like Google Keyword Planner or third-party platforms, you can find the best keywords with high search volume and low competition.

B) Create High-Converting Ads

Your ads should be clear, engaging, and encourage users to take action. A great ad for a padel club might look like this:

Headline: Book a Padel Court in [Your City] – Play Today
Description: Reserve your padel court now. Top facilities, easy online booking, and competitive prices. Join the fastest-growing sport.
Call-to-Action (CTA): Book Now, Learn More, or Call Today

C) Set Up Location Targeting

Most padel players will look for clubs near them. With Google Ads’ location targeting, you can ensure your ads only appear to users in your city or surrounding areas. This maximises your budget and ensures you're reaching relevant players.

D) Use Ad Extensions

Ad extensions allow you to add more useful information to your ad, such as:

• Location Extension: Displays your club's address and a Google Maps link.

• Call Extension: Allows players to call your club directly from the ad.

• Sitelink Extension: Links to key pages like court bookings, membership details, or coaching sessions.

3. Optimising Your Google Ads for Maximum Results

Setting up Google Ads is just the beginning. To get the best results, you need to continuously optimise your campaigns.

A) Monitor Performance Metrics

Track important KPIs such as:

• Click-through rate (CTR) – Are people clicking on your ads?

• Conversion rate – How many people book after clicking?

• Cost per acquisition (CPA) – How much are you spending per booking?

B) A/B Test Your Ads

Run multiple versions of your ads to see which headlines, descriptions, and CTAs perform best. Over time, this will improve ad efficiency and reduce costs.

C) Retargeting for Increased Bookings

Not everyone books a court on their first visit to your website. With Google Retargeting Ads, you can remind visitors who didn’t book to come back and complete their reservation.

4. Maximise Your Results with a Landing Page

Your Google Ads will drive traffic, but your landing page will convert that traffic into bookings. Make sure your landing page:

• Loads quickly on desktop and mobile

• Has a clear booking button

• Shows pricing and availability

• Includes social proof (reviews, testimonials)

• Offers a smooth booking process

A well-optimised landing page can double or even triple your conversion rate, meaning more bookings for the same ad spend.

5. Get More Players on Court with Google Ads

Google Ads is one of the most powerful ways for padel clubs to attract more players, increase memberships, and grow revenue. By targeting the right people, creating high-quality ads, and optimising performance, your club can stay ahead of the competition and ensure your courts are always full.

Need expert help setting up and managing Google Ads for your padel club? Padelify specialises in marketing for the padel industry – we know what works and how to get results.

Get in touch today and let’s get more players on your courts.